Marketing Plan

A MARKETING PLAN DESIGNED FOR YOUR PROPERTY. 

• A Comparative Market Analysis (CMA) is completed, which includes a comparison of similar properties recently sold in your area. This assists in determining the market related value of your property.
   
• Ideas to enhance the buyer appeal of your home are shared with you. 
   
• Photos that fairly represent your property and do justice to your property are taken for advertising displays and internet portal marketing. 
   
• We advertise your property on our website, and the largest active and prominent South African property websites.
   
• A 'For Sale' sign is erected outside your property which attracts buyers and creates additional awareness.
   
• We develop a buyer profile, based on the type of property and its location.
   
• We place selected advertisements aimed at your properties specific target market. 
   
• We prepare a tailored property catalogue that we distribute to our database of buyers.
   
• We share your property with the agents in our office, for them to distribute the property catalogue to their data base of clients. These referrals exposure your property to selected viable buyers.
   
• Potential buyers are screened before viewings by appointment to ensure suitability and enhance security.
   
• A show house’s campaign is created for your property. Our agents pay great attention to security as show houses arouse interest. Our agents attempt to cause minimum disturbance for you as the seller, and assist in any way possible to ensure your property shows off it’s best side. Show times appointments are jointly determined. Regular updates to you on the status of the marketing plan.
   
• All possible and potential leads are followed through.
   
• All written offers are presented for your consideration. We assist you in making an informed decision regarding the offer, explaining the subjective clauses and the implications thereof. 
   
• Our agents adhere to the Estate Agency Affairs Board  code of conduct (Act 112 of 1976)
   
• An exclusive mandate enhances the possibility of obtaining the best sales price with the least disruption.
   
• Our “One Stop Solution” for buyers ensure that our agents have full insight into the progress of the sale, and can give accurate, informed regular feedback on the status of the sale process.